Archive for and Human Resources

It was a rainy weekend in Atlanta, so while catching up on paperwork and other mundane chores, I was watching “Dead Like Me” via Netflix streaming.  If you aren’t familiar with this comedy show, it’s about a bunch of grim reapers whose job is to remove the soul of a body before its “timely” death.  I say timely, because the reapers are given the name, location and time of death for the individual on a post it note.  That said, this one particular episode had a kid daredevil tempting death by preparing to jump off the top of a parking garage onto two mattresses 50 feet below.  After the expected conclusion, the grim reaper reminds the newly departed soul that he is dead.  The soul’s response, “It’s all transition, what happens next?”

That phrase has been swimming around in my head since.  It’s so true.  It is all transition, so what does happen next?

Here in America, we are in serious transition mode.  We have a relatively new government administration proposing enormous changes to the fabric of business and personal wealth and benefits.  We have a global economic crisis which has impacted employment.  Because of this, the workforce is even more inter-generational mixed than expected.  And those generations like to do things differently.

Social Media is an agent of change in this case.  It’s one that can be applied in many different aspects.  And while it will evolve over time, the principles behind it remain the same.  “Social” business has been around for a long time – it didn’t start with the advent of Facebook or Twitter. The only thing that has changed is the ubiquitousness or cost of entry to applying these business practices on a massive scale.   Let’s think about it for a minute… Twenty years ago, did you research an item before purchase?  Did you ask other people their opinions?  Of course you did.  You may have had to wait for that Consumer Reports article, or may have only had one or two people to ask about it.  Where now because things are so digital, you can find hundred of opinions and rating s on almost every single item for purchase.  When it comes to buying something (especially a service), we would rather work with people we know and trust.  Social media allows us to do that with the power of crowdsourcing.

Business is in transition.  The customer/client/participant is now in the driver’s seat.  The flexible companies/providers will be the ones to thrive in the new era.  All it takes is listening skills and a willingness to trust the customer.  It’s all transition, what happens next is up to them (and you if you listen).

Social Media Academy’s Black Diamond consultants help small medium business to enter social media space.
FOR IMMEDIATE RELEASE

PRLog (Press Release)Sep 08, 2009 – Palo Alto, CA, September 8 – Palo Alto based Social Media Academy announces its Black Diamond global social media consultant network. Certified social media consultants from the US, Europe, Singapore and Australia are set to collaborate on a global scale to help small, medium and large businesses create social media programs that are specifically tailored to their social media ecosystems. The group engages based on unified methodologies from the Social Media Academy, including the Four-Quadrant Social Media Assessment model, the Strategy Hexagon for developing a robust social media plan, and five other standardized methodologies.

Axel Schultze, Founder, CEO Social Media Academy

Axel Schultze, Founder, CEO Social Media Academy

Social Media Academy founder Axel Schultze said: “Business leaders have a hard time to select a social media consultant that is right for them. Too many self proclaimed social media experts only confuse customers. We conquer this problem by creating a worldwide standard for methodologies, strategy development and social media execution plans. The Black Diamond Network consists of a worldwide network of certified social media consultants with a very transparent and unified experience profile.”

“Mark Moore, from Atlanta, GA, one of the founding members said: “One of our big advantages is our globally standardized methodology approach. Any member can jump into any project and knows exactly how we all work. This provides a great project security for small and large customers”. Boughty Canton, another founding member, from Singapore commented: “Businesses begin to understand that social media is not just a marketing tool but a general business strategy. As Black Diamonds members, we help companies to think and execute strategically”. Wendy Soucie from Wisconsin said: “An important aspect of the Black Diamond Network is our ability to provide very cost efficient social media packages to small businesses. Even though we are connected in a global network – the individual Black Diamonds operate locally. Each Black Diamond brings to the engagement an understanding of a particular regional area or even a vertical market dynamic.” Rick Speciale from Sydney, Australia and Catherine Sherwood from Albuquerque, NM see another advantage of the Black Diam ond group in the collaboration of different subject matter experts. “We both focus on the financial services industry. Collaborating with other experts while maintaining a standardized operating method gives customers the breadth and depth in expertise they expect”. Barbara Daniels from Mesa, AZ, also one of the founding members stated: “We collaborate on projects and strategic engagements as a group, each bringing our unique talents and backgrounds to create a synergy in the fast-paced world of social media that is the first of its kind. We take social media far beyond the marketing aspect, assisting companies in building mindshare and market share by imploring the proven principles and standardized methodologies of the Social Media Academy.”

The Black Diamond group is orche strated by the Social Media Academy and organizes knowledge webinars in the US, Europe and Asia helping businesses to better comprehend the impact social media has to their business, their market and their ecosystem. The Knowledge webinar series starts in September and is free of charge. A Black Diamond reception is established to help companies find the best social media strategist for their respective needs. The next leadership class, which is the base education to become a black diamond, starts September 16.

More details are available at: http://socialmedia-academy.com/BlackDiamonds

More corresponding links:

Social Media Academy http://socialmedia-academy.com

Social Media Leadership class http://socialmedia-academy.com/html/us-leadershipclass.cfm

Social Media Academy Methodology overview http://socialmedia-academy.com/html/methodologies.cfm

Social sites from people mentioned in this press release:

Axel Schultze http://xeeSM.com/AxelS

Barbara Daniels http://xeeSM.com/wk4coffee

Boughton Canton http://xeeSM.com/Boughty

Catherine Sherwood http://xeeSM.com/CatherineSherwood

Mark Moore http://xeeSM.com/RMarkMoore/

Rick Speciale http://xeeSM.com/speciale/

Walter Adamson http://xeeSM.com/walter/

Wendy Soucie http://xeeSM.com/wendysoucie/

# # # somalogoThe Social Media Academy is an education and research institute providing education for business professionals from all industries on how to best apply social media to their respective businesses.

Issued By : Social Media Academy Marita Roebkes
Email Contact : Click to email (Partial email = @socialmedia-academy.com)
Phone : 650 384 0057
Address : 288 Hamilton Avenue
City/Town : Palo Alto
State/Province : California
Zip : 94301
Country : United States
Categories : Human Resources, Education, Business
Tags : social media, consulting, small medium business, methodology, Network, customer experience, assessment, strategy
Last Updated : Sep 08, 2009
Shortcut : www.prlog.org/10335825

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It’s been an interesting month.  There were several articles in the Financial Times (My favorite paper long before the Obama influx – just like Team of Rivals) that caught my eye in that time span.  Here they are (grouping and comments added):

  • Google set to take on Apple in China
  • Smartphone rivals ready to engage
  • China to get iPhone (8/28/2009 from Wireless Week)

The world’s first and second largest wireless operators by subscriber numbers (China Mobile and China Unicom respectfully),  are ready to launch smartphone handset which utilize 3G services.  The prominent handsets will be China Mobile’s Android OPhone and China Unicom’s desired iPhone offering.  [UPDATE:  As reported on 8/28, China Unicom has reached a multi-year deal with Apple to bring the iPhone to China.]  While financial folks will ponder the ramifications of the new marketspace, I’m wondering about the implications on social media (more below).

  • Facebook could be a hit with shoppers
  • Facebook clicks with advertisers by offering connection with users

Apparently Facebook will have a few storefronts opening up in the next few weeks.  One of the first will be 1-800-Flowers.  Consider that 120 million people log into facebook each day.  Combine that with all the other Facebook apps that gather your information – such as birthdays, and you have a very powerful and customized e-commerce platform.  In addition, the advertising links are more targeted to the communities the products are catered to.  This isn’t rocket science, but it underlines the importance of being in the space where your customers go, where the communicate, and where they play.  Now if only all those new Chinese smartphone users could access Facebook.

  • Marines ban social network sites

The US government has placed a ban of at least one year on social networking sites such as Facebook and Twitter.  They have stated the reasoning is because they want to protect military networks from potential malicious code.  It’s also probable that the DoD wants to eliminate potential information leaks (such as confidential arrivals and departures in sensitive geographic locations).  However, have they considered the impact on the common soldier?  Most of our soldiers are 20-somethings who use these sites as the primary method of communication with friends and family.

  • Human rights groups attack Chávez ‘media crimes’ law

So Hugo Chávez wants to imprison folks for up to four years who speak out in the media.  The bill seeks to punish journalists and anyone they interview who “causes panic”, “disturbs social peace”, or compromises national security.  Chávez is fighting what he calls “media terrorism”.   Currently, this is aimed at television and radio, but could easily bleed to the internet and social networking platforms.  Coupled with the nationalization of the radio stations in Venezuela, this is a pointed effort to limit personal expression.  At least he’s not banning it like the Marines.

Now pile this on top of the ongoing developments around communication in Iran.

Social media is not going away.  It is not a fad.  It will only become more pervasive as time moves on and people are exposed to its power to give the individual a voice.  It is a powerful tool in anyone’s toolbox: whether they be a political activist, a journalist in a not so “free-speech” country, a company trying to sell a product, or a consumer.

We all have a voice.  Social media allows us to be heard.  Should there be limits?  Possibly.  The articles mentioned show multiple facets to this question.  They also show how the largest population will soon have access to social media tools via their phones.  And finally, they show how businesses are relying on this type of communication and interaction to grow their business.

It’s an open conversation and I welcome your opinions…