Sep
15

re:KiSSed

By R. Mark Moore

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Today in my e-mail, I found a pre-order announcement for the KISS show coming to Atlanta on October 26.  As the faithful readers of this blog know, KISS has been a topic twice now based upon social media strategy.

In the first post, “I want to be KISSED“, I performed a quick social media presence assessment.  The results of the assessment showed a few places where the existing social media strategy utilized by KISS, could be improved.  The second post, “Oshawa – KISSed, Not Missed!” explored the media backlash toward KISS for not including Oshawa, Canada on the North American Tour even though the city won the KISS fan-routing tour contest.  Oshawa is getting a concert and Gene Simmons was a little outraged at the media for spoiling a surprise.

Anyway, I received this e-mail from KISSonline about the pre-sale.  This e-mail had a different look to it from previous ones.  Hmm, need to go investigate further.  Sure enough – at least from a social media site perspective (Facebook, MySpace, Bebo, iLike, and Twitter), the sights have a more cohesive appearance.  I’d like to think someone over at the KISS organization read my first post (since I did send a copy to them) and take action.  At least someone there realized they had a disconnect and addressed it.   Kudos to KISS.

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