Is Your Social Media Mushy? Like Oatmeal

The world of social media is wide open.  There is a place for every type of conversation you can imagine.  For example, earlier today a friend of mine posted on his Facebook status that he had converted someone to the joy of real oatmeal.  We aren’t talking the instant packet kind.  We’re talking about the fine culinary experience of steel-cut oatmeal which takes longer than a minute and thirty seconds to prepare in a coffee mug.  Later in the day someone made a comment about how boring it was for people to be discussing oats.  Sure – this conversation wasn’t for everyone, but it underlines that there is a place for every type of conversation out there.

And that’s one of the first steps in defining your social media strategy… Identify your customer and where they participate on the social web.

So if you feel like your social media programs  or initiatives are a bit mushy?  Maybe its time to assess where the conversations you want to be involved in are happening.   So take a bite of that granola bar and go find your community!